Sustainable advertising is a concept where potential customers use some product(s) branded by companies for free or at super cheap price. Whenever consumers use branded products , it increases awareness about the company.
TheiShare vision is based on sustainability. We have come up with an idea where companies can get the maximum number of impressions in the least amount ,create job opportunities for locals and provide on demand public transport at cheap rates.
Assumption: If a city has a population of 1Million and 100K travel every day and everyone sees an advertisement for at least 10 times a day.
If bikes are properly maintained by operators then bikes can stay on roads at least 2 years but let’s assume 365days lifetime of bike.
If one bike with TheiShare lock costs 3000 SEK. With a 70K budget at least 23 bikes with Theishare locks will be bought.
TheiShare impression would be 23bikes*365days*12(rents a day)*100K*10
|Billboard or put ads on public transport or stations||Online Media like Facebook, google etc.||TheiShare sustainable advertisement|
|Budget||70K per week||70K per week||70K (lifetime)|
|Impression(s)||Minimum 7Million impression per week||Minimum 7 billion impression during campaign||Minimum 1 Trillion impressions during one year|
|Viewers benefit||None||None||Viewers may rent bikes|
|Local Job creation||None||None||Jobs for operators, they can maintain fleet and earn from renting out|
|Target campaign||Location specific||Only online (if user use their smartphones)||Several Locations (they can see bikes with company logos anywhere ) as bike roam freely as well as online (when they use frekis app , bikes with company logo will be shown on map too.|
|Environment||Negative||Neutral||Positive ( Provide carbon free on demand transport, increase reusability )|
Donate a bike or fleet to local operator(s)
If you are interested to donate a fleet or promote your brand via our current fleet then contact us, we can connect you with local TheiShare operators. Here is a list of local TheiShare Operators.